Introducing Money Mammals TV!
Check out the latest advice for parents and teachers on how to implement financial literacy lessons for kids.
Why start early?
We live in a consumer society. Kids can't escape the messages to spend so we need to equip them with equally entertaining and powerful messages to share, save and spend SMART. The lack of financial literacy contributed to the Great Recession. As the economy improves, the problem isn't going to go away.
The terrific folks at and other local and national organizations help us to provide resources to teachers and parents that they can use in the classroom or in the home. As the message spreads that we CAN raise a generation of money smart kids and that it takes a VILLAGE, we get closer and closer to our goal.
The Money Mammals are only a start. We know that. We know that teachers and, most importantly, parents, are a CORE part of the solution. Our partners and we continue to raise awareness about the importance of engaging families with simple solutions that can fit into their everyday lives. We know we can't solve the problem ourselves, but we can raise awareness about the issue and showcase ideas that we know can help families teach money smarts.
Kids can learn by having fun. But it also requires some work. We know that engaging them with positive money messages can help "prime the pump" and get them excited about something OTHER than spending money. With entertaining videos and books aimed at the younger set (Pre-K through 3rd grade) as well as games designed for both younger and older (8 and up) kids, we connect with kids and set the stage for parents and teachers to use our tools to setup an allowance system and understand the importance of making smart money choices with real dollars.
Why is this needed?
Fed Chief Ben Bernanke says it's "critically important" that young people "become financially literate at an early age so they are better prepared to navigate an increasingly complex financial marketplace"
More than three-quarters of students (76%) wish they had more help preparing for their financial future.


The majority of college students say they learn the most about personal finance from their parents, but less than half of students say their parents make a consistent conscientious effort to teach them.
Parents rank developing good personal financial skills and being able to handle their money (74%) ahead of both following the wrong crowd (58%) and drugs/alcohol use (56%) in terms of concerns parents have for their children's futures.
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